30 tips to make better use of Google Analytics

Google Analytics is a powerful tool to monitor and analyze the traffic of your website, and the best is that it’s free, so the preferred experts and amateurs alike. However, there is a lot of information available about the people who visit your site, what they are looking for and how they come, you will need to learn to process and choose to make the most of.

Webespacio I have a 30 resources with the best tips, tools and tips for Google Analytics. Here’s how to integrate Adsense and Adwords, follow the traffic from your social networks and more.



30 tricks and tips for Google Analytics

Get detailed, real-time

1. Get detailed keyword

If you develop campaigns

CPC (Cost per click) is a filter that will show you the exact search terms that users enable your ads, and not just the keywords you used for your offers. For example, if someone searches for “canon digital camera” and the ads are set to broad match keywords for “digital camera” in Google Adwords, your ad will appear, but in your Google Analytics report, the key words the search will be reported only as “digital camera”. This is good to keep track of your deals, however, you can refine your keywords, as your reports do not indicate the current search terms.

2. Optimize your CPC campaigns with more detailed reports:

We recommend first create a new profile and apply the following two custom filters in this order:

Filter 1:

Name: detailed CPC1

Filter Type: Custom filter – Advanced.

Field A -> Extract A: Referral – (? | &) (q | p) = ([^ &] *)

Field B -> Extract B: Campaign Medium – cpc | ppc

Output To -> Constructor: Custom Field 1 – $ A3

Getting Data detailed keyword

Filter 2:

Name: detailed CPC2

Filter Type: Custom filter – Advanced

Field A -> Extract A: Custom Field 1 – (. *)

Field B -> Extract B: Term Campaign – (. *)

Output To -> Constructor: Campaign Term – $ B1, ($ A1)

Getting Data detailed keyword

Ready, now you can see the detailed search terms in the keywords section of your Google Analytics report.

3. How to make Google Analytics show live data

Since late 2011, Google Analytics has included a tool to track your site statistics in real time, so you can see the behavior of your visitors as it happens, the reports are updated instantly. You can get information about the number of visitors, their geographic locations, traffic sources and pages being viewed. It is a very useful feature to track the pulse of your posts on social networks, your promotions, etc..

data in real time and are active for all accounts, just go to the tab page of Google Analytics in the right column and choose the option to “Real Time”.

If you make changes to your profile, keep in mind that Google may take up to a couple of hours to update real-time reports.

4. Export Google Analytics reports more than 500 records

The maximum number of records to export Google Analytics is limited to 500. If you need to export more records there is a simple trick that will help. First, go to your report and scroll to the bottom of it until the text “Show rows”, displays the menu and select any number of rows, except for the default 10 rows.

Then, go to the URL field of your browser, scroll to the bottom of the right end of the URL in Google Analytics. This area contains the value for the number of rows that looks like this:

just have to replace the existing value (in example 250) to the number of rows you want to see. Keeping the cursor in the URL field, press “Enter”. From here follow the conventional export process.


Track the traffic on the Web

5. Track targets without an associated URL The elements developed in flash as forms and links to download documents (PDF, AVI, etc) do not appear in Google Analytics reports, but you can use the scripts Google Analytics for tracking these interactive actions. For example, if you offer a PDF book that your visitors can download for free, follow these steps:

Step 1.
Your original link is:

link is amended as follows:

Step 2.
Now let’s set a goal in Google Analytics you can measure how many times your book has been downloaded. Go to Google Analytics profile to track you want to apply and make a new target, like this: "

6. Tracking Google Image Search With Google Analytics you can follow the keywords used by visitors of your site when they come through Google Image searches. You only need to customize the following JavaScript code with your information below to add a tracking code Google Analytics on your website.

7. Follow objectives of value for e-commerce sites Would not you like to know how much money you make with your products? You can track your revenue goals using Google Analytics. A useful tool for those with one or a few products on their website. To configure the monitoring report, go to the Google Analytics profile and click “Administrator”, then select the tab “Targets” and creates a new one in “+ target.” If you only have one product, like an ebook you sell at $ 10, all you need to do is set $ 10 as a target value and Google Analytics will do the rest. If, however, you have multiple products with different prices, follow these steps:

Step 1. Configure your website profile as an e-commerce site. Go to the tab “Profile Settings” and in the section on e-commerce settings, select “Yes, an e-commerce site.” Applies changes.

Step 2. Now, create a new target and sets the target value as 0.

Step 3. will have to use some JavaScript code to register the sale with Google Analytics, you can review the parameters of these functions in the following example from Google. It is necessary to fill the values for each of these elements when processing the page. If you do not have a definite value for some element, eg shipping, you can put “0”, or leave it blank.

8. Tracking SEO rankings

Google Analytics

also possible to get the position in which your site appeared in Google search results for certain keyword when someone clicks to visit your site. For this you have to create a custom filter with the following specifications:

Filter name: Ranking

Filter Type: Custom filter – Advanced

Field A -> Extract A: Campaign Term – (. *)

Field B -> Extract B: Reference – (? | &) cd = ([^ &] *

Output To -> Constructor: User Defined – $ A1 (rank: $ B2)

Making the rankings monitoring SEO

9. Track initial referral on redirected pages

original reference data can be lost when you use JavaScript redirection as landing pages. So measuring the traffic source may have incorrect data, but Google Analytics is a form of referential data overwrite. Changes in the original code tracking the following:

10. Track outbound clicks with jQuery

jQuery and Google Analytics can easily track outbound clicks manually by adding an onClick attribute in the anchor tag. Just add this code after the Google Analytics code:

11. Flash Tracking with Google Analytics

Flash files are basically independent of the page, and that all content and code are inside them, so to follow the activity of your videos or other interactive elements in Flash, the same Adobe Flash has a resource called Google Analytics Tracking for Adobe Flash.

12. Track site search without keyword in URL

Google Analytics requires internal search with Google search with the keyword query in the URL for tracking, but there is a way to monitor the site search with Google Analytics without of keywords in the URL.

You must access the code of your site and follow these steps:

Step 1. Modify the code of Google Analytics in the search results page, you add this line of code:

Step 2. Now you have to replace [keyword] with the actual keyword being searched. For PHP platform will be something like this:

Step 3. Put “q” in the box “Parameter Reference” in “Search settings on the site” in your profile settings tab Google Analytics.


13. Making Google Analytics not follow your own views

For Google Analytics

stop taking into account the visits you make to your own site, and get more real data about the users of your site, there is a method that works for static and dynamic IP addresses. It will be necessary to set a cookie in your browser and then use a filter in Google Analytics to ignore the visit of all computers have that cookie. Follow these steps:

Step 1. Add this code to the page that visitors to your site do not have access, then just visit this page to set the cookie.

Step 2. Create a new filter with the following settings:

Filter Type: Custom Filter – Exclude

Filter Field: User Defined

Filter Pattern: c1902489 (the name of the cookie)

case sensitive: No


Tracking social media campaigns

identify retail traffic to your website that comes through social networks, creating advanced segments for each platform.

14. Monitoring traffic from Twitter

the main page of your report, choose the tab “advanced segment” and click on the “+ New custom segment.” Next, type a name for the segment and start adding the various sources associated with Twitter that can generarte traffic, such as:






Then just choose the profile you want to apply the advanced segment and saves settings. You can try and preview before saving the new segment.

How track traffic from Twitter

15. Monitoring traffic from Facebook

Facebook, follow the same steps outlined for the segment of Twitter, but change your filters from these sources: facebook.com and m.facebook.com for the mobile version of the social network.

How track the traffic from Facebook

16. Track traffic from Google Plus

Google+, Google’s social network, the method is the same, with this filter:


How track the traffic from Google Plus

17. Monitoring traffic from LinkedIn:

Use this source to your LinkedIn filter:


How track the traffic from LinkedIn

And so you can go

creating more advanced segments to other social networks that will generate traffic.


Google Analytics with other Google

18. Connecting Google AdWords to Google Analytics

If using AdWords, you have to connect it to your Google Analytics account to make the most of these tools. To begin log in to your AdWords account, click on the “Tools” tab and choose “Google Analytics“. Then click on the “Manager” and select the account you wish to link your AdWords account.

Then click on the “Data Sources” tab select the “AdWords” and click on “Link Accounts”. Finally, choose the profile you want to associate Google Analytics with AdWords and click “Continue”.

do want Google Analytics tracking costs and AdWords keywords, you have to enable the automatic labeling URL. Follow these steps:

Login to your AdWords account and select the tab “My Account” and select “Account Settings.” Find the “Follow” and click “Edit”, check the box for “Automatic labeling of target URL” and then save the changes.

19. Tracking Clicks on Google Adsense

Optimize your Adsense ads with Google Analytics, there is a script that will help you follow the clicks that visitors do the advertising for your site.

monitor Adsense clicks using the tool you need goals in your Google Analytics report. Go to the profile you want to apply monitoring and creates a new target.

target name writes:


and the URL of the target type

"/ asclick"

Making the click tracking Google Adsense

Then copy the script to your web server and add this code at the bottom of your page and after a while you will see in your reports tracking this goal. Note that the percentages of the statistics are based on the visitors and not page views.

20. Check your Google Analytics from Chrome

For those needing

be aware at all times of your Google Analytics and are Chrome browser users, application Stats Checker allows them to stay informed instantly from your browser toolbar. You can customize the periods and data updates are displayed.


Other advice and tips

21. Track mobile traffic excluding tablets

Google Analytics now includes a tool to provide information about visitors who surf from their phones, but using advanced segments you can follow in detail and compare the views of operating systems and devices. In addition, users can exclude tablets, to further refine your report.

Note that users of phones and tablets have different browsing behaviors, so it is a good idea to separate them. You can open this link, to automatically create your custom advanced segment and do it manually or via the menu “Advanced Segments” a Google Analytics report, and follow the same configuration of the next image.

Create Advanced Segments statistics for author

22. Creating advanced segments author statistics

If you have a website with multiple authors and want to know what are the most read or generated more conversions, there is a WordPress plugin called Yoast Google Analytics for WordPress that lets you easily make that up, among many other options offers this popular application.

This plugin easily creates

advanced segments in your reports to measure custom variables author statistics. You just have to make some choices, and ready after installation, no need for complicated codes.

Create Advanced Segments statistics for author

23. Use Google Analytics without JavaScript

You can use this to measure data such as RSS, podcasts, images or pdf views. Galvanize Using PHP class can track content such as RSS feeds, podcasts or downloadable files and regular pages from within Google Analytics.

‘ll have to use the following code. PHP class can download from the Sourceforge project page.

24. Use Google Analytics on intranet sites without domain name

You can follow your intranet traffic but that is not the domain name. First you have to let Google Analytics to detect your public website for at least a day and then use setDomainName (“none”) in the tracking script like this:

25. Create conversion goals

conversion goals measure the concrete actions that visitors to your website done, to subscribe to a newsletter, making a purchase or download something. Google Analytics To follow up on the goals you set will first define the URL of the page associated with this goal, such as “registro.html” to register for your site or newsletter or “descargagratis.html” to your page downloads.

To create a new conversion lens:

Paos1: Go to the home page of Google Analytics reports and click on the “administrator” at the top, and choose the profile you want to apply the objective. Click on the “Objectives” and then click on a link “+ target.”

Step2:Put a name to your target, check the “Active” and select the type of target:

Destination URL: Keep an objective (goal) when people visit a specific URL.

Visit time: indicates the amount of time a user want to stay in your site, it will mark a goal every time someone spends that amount of time.

Page / Visit: Establish a number of pages to launch a target during a visit.

Event: You’ll have to define an event by adding a snippet of code on your site and then set a goal to watch the event.

Step3: Enter the URL of the target without the domain name, which must be exactly the same URL of the page, and choose the match type: select exact match when your site does not uses any parameters in the URL, or selects Head Match if using dynamically generated content.

26. Use goal conversion funnels

A funnel is a series of pages that a visitor goes to achieve a goal. It allows you to specify the path and follow it step by step, to examine how many manage to finish the process or at what point they leave. For example, to make a purchase online first access the catalog and add the product to a shopping cart, fill your data and then make the payment.

The last page of the sequence is the target landing page. In the example, can be defined as a first step the product catalog page as a landing page and a redirect page “Thanks to You”, which appears when the user successfully completes purchase.

Using funnels goal conversion

Mobile Applications

27. Google Analytics for Android

official application for Android phones Google Analytics lets you stay alert all the news with your profiles, you can check your stats in real time, your events and dashboards.

28. GAnalytics for Android

GAnalytics is an application exclusive pair phones and tablets with the Android operating system. A comprehensive tool that will bring all your data from your reports.

29. Analytiks iOS

For Apple users, there is a tool called Analytiks, which is exclusive to mobile iOS that allows you to be updated about the traffic on your pages from anywhere. A very visual to have a quick look at the stats and comes with customizable themes.

Analytiks iOS

30. Analytics Pro for iPad

This application promises to show the best of your Google Analytics account. Supports multiple languages, including Spanish and customizable. Download it from here.



One of the difficulties of working with Google Analytics is perhaps lost among so many numbers and statistics. So you need to learn to select the data that really matter and create custom reports with advanced segments, filters and even use scripts for tricks with only the best.

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