Google Analytics Guide for Beginners

Want to generate more traffic for your website? For administrators of a blog or web site, large or small, that is their main objective, it will depend more people to read, buy your products or simply know about their work. And the first step to begin to address seriously in this goal is to understand how to generate traffic to your site, who and how are the people who visit it, how they behave and what content they prefer.

Google Analytics, the popular free tracking websites, can bring you all the information you need and even more. In Webespacio Analytics show you how to use from the beginning, ie since registration and installation, then you will know the service interface and what each tool, and what metrics will recommend to pay more attention.

google analytics

Why use Google Analytics?

basically Google Analytics will help you understand in depth how visitors relate to your website so you can improve your strategies or create new ones to attract more visitors, all based on your own stats. Among other things, you can:

  • Optimize design of your website:

for example, if you find that Internet Explorer users are leaving your site after the first page view, it may be because your site is not working correctly in the browser, so you know you’ll have to solve that problem. Or you may find that there is a growing trend of user visits from tablets, then you can make sure your design is compatible with the resolution of these screens.

  • Improve commitment: If you want your visitors to stay longer on yoursite , navigate through pages and recommended more, you’ll have to make your content more interesting for them. Your own statistics tell you what content is working best, what they seek and what content users are not interesting.
  • Improve your SEO strategy:

Get through which search engines your visitors come and which keywords are the most used, concentrate on the words that attract more readers and potential customers.

  • Integrate AdSense and AdWords campaigns:also can track your clicks beyond your site and see which ads are effective in converting traffic even see which keywords are performing best.



Getting Started with Google Analytics

To start using Google Analytics have to join the service and install a small JavaScript code tracking your website. This code is responsible for collecting anonymous data from your visitors and send them to Google‘s servers for processing and will present them in reports. Follow the steps below to create your Analytics account.


A) sign up for Google Analytics

Steps to create a new account:

1. Go to the Google Analytics page and click on “Create an account”

2. If you already have a Google account you can login with that information, and if you’ll first have to create a Google account.

3. Once logged in to your Google Account, click the button “Register”.

4. Fill the form with basic information on your page: select “website”, write the name of the website you want to follow and its URL, select a category and time zone for your reports.

Enter a name for your Google Analytics account and check or uncheck the boxes of the options to share your data with Google, according to your preference. Finally, click on “Get Tracking ID”.

Tip: can create multiple accounts, one for each website or link all your sites with one account.

5. In the new window, select your country, and then read and accept the terms of service, if you agree.

B) Create your tracking code Google Analytics

6. Usually, you will now see a screen where you can create the tracking code you have to add to your website. You have to enable or leave disabled the following options as fit your preferences:

    • subdomains “mywebsite” active if your site has subdomains, eg “ or”.
    • Several top level domains “mywebsite” active domains if you want different partners continue as one, for example “and”.
    • Show support for the advertiser: active if you use or plan to use AdWords.

Custom campaign

  • Tags: this is an advanced option for those wishing to set up campaigns custom links for example to keep users coming from the link in a newsletter or announcement.

When you’re done, click “Save” and you will see these options under the code you have to paste on your web site.

Note: Please note that the code will change based on the selections on this screen marques. You can always re-edit this section, but as the code changes also have to change the script on your web site.


C) Install tracking code Google Analytics on your website

Mindful this step. Now that you have the tracking code, copy it first to a notebook. Go to your website or blog and enter the edit mode template.

tracking code

Install WordPress manually:

If you are using a WordPress template , seeks the header file of your theme and edit it, usually called “header.php”, paste the code just before the closing tag and save the file.

Remember if you make a change of subject will have to re-enter the tracking code, so we recommend making a backup. And if this method seems complicated because you have no experience editing your template, you may want to use a WordPress plugin to make it easier.

Install using a WordPress plugin:

One of the most used is Google Analytics for WordPress by Yoast, although there are a lot of plugins to add Google Analytics to your site. You just have to use the identification number of Google Analytics, which you’ve seen and looks like this: UA-37123407-1

D) Verification of tracking code Google Analytics

Once installed the tracking code, all data can take up to 24 hours to appear on the Google Analytics account. You can check the status of the tracking from Google Analytics page, click on the “Administrator” and then under the tab “Tracking Information”.

If the status is “tracking not installed”, this indicates that it has not detected Analytics tracking code, and if the state is “receiving data” all is well.

Tracking Status

Possible problems:

If you spent 24 hours and still not detected Google Analytics tracking code, you may need to check the installation. The most common mistake is that in the code of your web template have infiltrated whitespace characters or other extras. The code must be pasted as is shown in Google Analytics, paste it again carefully.


Google Analytics interface

Let us know the main elements in the Google Analytics. On the home page the first thing you’ll see is the navigation bar orange with four tabs that give you access to all the information.


Account Picker:

to quickly change accounts and profiles.


This is the first page displayed by default at login, from there you will have an overview of your account. In the left panel, the “real time” lets you know instantly how visitors are behaving on your site, get information about its location, how they came to your site and content are reviewing.

Section “Intelligence” allows you to receive automatic alerts and customized when changes noticeable in traffic to your site, such as a drop or sudden rise. And the “panel” lets you add widgets to your most important metric for quick viewing on the home page.

google analytics interface

Standard reports:

This is the most consultarás page. The center will have a graphic overview of the last month of traffic to your site. Through the picker can change the period you want to see. In the left column you can see the different sections of your report, which we will explain below:

a. Public. You will see statistics on the demographics of your visitors as the country from which they connect and language. You can also understand how they behave, whether it is new or returning visitors, how long and how many pages your visitors navigate. You will learn about the operating system and browser you use, just as if you connect from mobile devices.

This is important to differentiate the concepts of “page views” and “views”. While visits refer to all actions taken by a person from entering the site until he leaves, the “page views” have each page individually navigate that person. Of course, the more page views and get to stay longer on your site is a good sign that you’re doing well.

Also keep in mind the concept of “Bounce”, which refers to people who leave the site after viewing a single page. This basically will indicate the relevance of your content to your visitors.

b. Advertisement:This report will show you the statistics of your AdWords campaigns.

c. Traffic Sources: Here’s how to get visitors to your site and the keywords used in searches. Pay special attention to the keywords that attract more users to your website and optimize them in your content.

Direct traffic account

visits came via a link from bookmarks or favorites, or when someone typed the site address directly into the browser. Referral traffic is coming through a link on other sites, including social networking. And search traffic is the most know, the one that comes through search engines like Google or Bing, when someone performs a search.

d. Content:This report will show you the most viewed pages, the average time on your pages, searches by visitors and the speed of your pages.

e. Conversions: You can set up custom targets for specific actions on your site.

Advice and tips

    • Google Analytics is free and you can keep multiple pages at once, but is limited to 5 million page views per month, even if you use AdWords not have that restriction.


    • To see if your tracking code is working properly in all your pages we recommend tool.




administrator of a website or blog your main goal is to get more web traffic, and this is only possible if you know your audience, without an analytical tool will take your decisions based on assumptions, which can make wasted time and effort. Need a good tool for monitoring and analyzing your site, on the market there are a variety of free services, but Google Analytics is still the most popular, comprehensive and reliable. You just have to have him be patient and go deeper into using its features and refine your reports to make the most of.

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